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What Women Want Today
What Women Want Today

Episode 52 · 9 months ago

One year of podcasting and FAQ's

ABOUT THIS EPISODE

In today's episode I will share some interesting statistics about podcasts.  

How you can support your favorite podcasts.

I will also answer 5 of my most frequently asked questions.

Here are a couple of ways to support the podcast

Buy Me a Coffee 

Remember to share the episode with a friend or on Social Media

Click on the Amazon Affliate links I share ... if you're already shopping it's not costing you anything and it will help with production costs. I will genuinely appreciate any support you offer. If I post on social media and you share it drives more traffic, which in turn helps the show be more discoverable.

Most of all thank you so much for hanging out with me each week!

Connect with me on IG 

Conversations for Midlife Women Facebook Group 

Email Me! 

Hello and welcome to the what women on today podcast. You might be asking yourself right about now. Well, what do women want? I mean we're pretty complex creatures right. Well, I think we want it all, and I'm here to explore with you. My name is Terry Kellums. I'm your host. Go grab your favorite beverage, I've already got my glass of wine, and let's get started. Hello and welcome to episode fifty two of what women want today podcast. I am extra excited to be here with you today. Today marks the one year anniversary of the podcast and it feels like a huge milestone for me. I know any of my fellow podcasters listening will understand that feeling for sure. So I'm going to share a couple of facts with you today, a couple interesting statistics. There are two million podcasts in about forty eight million episodes. I got those numbers off a Google as of April twenty twenty one, so not super current, but it just gives you kind...

...of an idea of how many podcasts are out there. So for me to have produced fifty two consecutive weeks, never missing a single week, even when I had covid at Christmas time, thank goodness, I tend to plan ahead. My interview shows. It really saved my butt. But I feel like this was a huge accomplishment for me, considering all the things that happen in life, you know, holidays and trips and well, did I even mention moving nine hours away this past weekend? I feel like I've been moving for the last three weeks. Well, actually, because I have. So. Anyway, was I perfect on every episode? Hell no, but showed up and I think sometimes that's all we ask of ourselves. So it might make a little bit more sense if I tell you this way. Out of the two million podcasts that there are, there are only five hundred forty eight thousand,...

...four hundred and forty seven that are active, active meaning they've released a new episode in the past ninety days. That's a big discrepancy between the amount of podcast that are actually out there for people to grab hold of and the ones that are actively working on their podcasts. And a quick Google search tells me that podcast growth has been drastic and climbing stebtily since the early S, and, not surprisingly, it grew alongside with the growth of smartphones, Alexa, Google homes and all the smart features we have in Viet a newer vehicles with the Bluetooth Technology and all of that, but about fifty one percent of the population has ever listened to a podcast, and seventy eight percent of the population will know exactly what I'm talking about when they ask me what I do and I tell them I produce a weekly podcast show. Thirty nine percent of you, as women, listen to podcast and for whatever reason this data didn't...

...seem to be available for any country but the US. So I do apologize to my listeners outside the US that I don't have that information available. I do know from the analytics I'm able to get from my podcast platform that I do have not only listeners from the United States, but Canada, Mexico, Australia, the United Kingdom, Germany and Ireland, and most of my audience listens on their smartphone or they're smart watch somewhere between five am and eleven pm, and I know that's a wide window and interestingly enough, it stays pretty steady up throughout the day but somehow spikes at the end of the evening. The majority of my listeners, my audience, listen to Apple podcast with spotify being the second most popular platform, and I did switch to a new platform in October last year, so I don't have a full year of data, but since October of two thousand and twenty one to present, I have had...

...sixteen, what's a one thousand six hundred and six listens, and my podcast is ranked in the top five percent globally. On average, forty nine percent of podcast listening occurs at home, and this is probably heavily influenced by the pandemic, I would assume. But twenty two percent the podcast listening is occurring in the car, eleven percent while at work and only eight percent my exercising. And I guess it surprised me a little, I guess, maybe because I tend to listen to it while I'm taking my walk in the desert. So I don't know, I just love all these facts. So, love him or not, Joe Rogan has the number one podcast and he is exclusive to spotify. They gave him a whoppin amount of money just to have his podcast on their platform. He has had up to seven million listens on several of his episodes. Now. The average podcast gets twenty seven listens per episode. The top one percent of podcast gets about one thousand two hundred and it's...

...hard for me to give a number that I feel really confident about since switching platforms, but I think between this stats that my new one provides for me and spotify's stats, I'm averaging about seventy five listens per episode. My previous platform showed vulnerability, which is episode number two, as the highest Mont of listens, and my current platform shows rock, the bedroom with the Jagger, followed by the benefits of Hypno therapy and resilience following closely. But, to be honest with you, with podcast what I see happening is something like this. You Stumble upon a podcast, is either a friend recommends or you see it on social media or you hear another show interview someone and you go listen and it could be episode one hundred or episode one thousand. But what the listener tends to do is scroll back through the older shows to either binge because they enjoyed the podcasters. I don't know their boys, their style, something...

...about that podcast host just kind of, you know, made them interested in hearing more. So they're either binging or they're just picking through the subject matter that they think they might be interested in, and I've seen some of my older content all the sudden spike after being published for several several months. So that's just kind of my take on what happens a lot of times of podcast and if you think about it, it's kind of like friends now. I remember when friends was first a TV show on, you know, ABC or NBC or wherever it was. I watched them as they were all airing, but lately they've become very popular again to revisit. That's kind of the line I'm drawing between people going back and listening to older podcast episodes and, you know, watching reruns on TV. So another kind of sad statistic is less than twenty percent of the podcast that launched into thousand and twenty one will even make it an entire year. Comedy, interestingly enough, is the number one...

...genre of podcast, which is so funny because I love comedy, I love going to comedy shows, but I've never listened to a comedy podcast. Maybe I'll have to add that to my to do list. Why I'm unpacking boxes this week. News is the second genre that's popular, followed by true crime, sports and then health and fitness, and podcasts are not going anywhere anytime soon. In fact the opposite. The forecasters are projecting that total podcast listeners will exceed about a hundred and sixty million by two thousand and twenty three and currently the fastest segment of podcast listeners that are growing our Americans. You know again, I don't have the data for other countries. Are Each fifty five plus. So Yay for US midlifers. All right, I wanted to go through five of my most frequently asked questions. Number one, why did I decide to do a podcast? So you might expect me to say because I...

...was a huge fan of podcast and decided to throw my hat in the ring, but no, I really had a strong desire to be a resource for women in Midlife. I wanted women to feel heard, seen and understood. And what better way to have conversations with real life, every day women who have struggled, pivoted, overcome obstacles, adversity trauma and are fine thing fulfillment and joy and purpose in Midlife. I really want to celebrate women from every angle possible. Number two, do I have a favorite podcas guest? I really don't have a favorite. I'm very loyal to a few because they are my friends and I want to support and encourage them as much as I can, but I generally say out a podcast depending on my mood for the day and how much time I have to listen. Okay, number three. Is having a podcast what I thought it would be? No, not at all. For various reasons. It's a lot tougher than you might imagine. I...

...think the impression might be that we just, you know, push record and we bang out a show like it's easy PC. But there's more time into it than you would imagine, based on like research and marketing and editing and there's this a lot of little parts that go into it. But, with that being said, my favorite part is the people I get to meet and I have made friends that I would have not otherwise been exposed to and that, my friend, is huge for me. I really love doing this podcast, even on the tougher days. Okay, number four. Do I make money at it? No, it actually cost me money every month. You had to have quite a big audience and attract sponsors and affiliate programs, and the other way that you can make money is by having a subscription. You might be familiar with that. Apple started that last year and in my opinion,...

...a part of the draw of the podcast platform is at I can listen to a show for a while. So for a while I was listening to marketing Your Business Online podcast and then when I'm done, when I'm in the mood for a different piece of content or someone else tells me about a new show, I can navigate away from it for a while and come back. So, full disclosure, the only way I've made any money through the podcast is buy me a coffee program and a few books that I've made on the occasional Amazon affiliate link that I will I post like either in the show notes or on social media. It's just like a product that I like, or it's been different books and things like that. Okay, question number five. Are you nervous when you interview people? I was a little nervous at first because there's a lot of moving parts when you're recording. Not only are you trying to really be engaged in the conversation with your guest, but you're also...

...trying to keep track of the questions that you wanted to ask, and you just you never really know the question that you ask, what direction is going to take, and I used to put a lot of pressure on myself sometimes and I'll listen to an episode back while I'm editing and think, Oh, I should have asked this question, or Oh, I should have said it like that, that didn't make sense, or I don't know, some of it just stems from nervousness. I've had a few bloopers. Early on in an episode I said that my dad abused my stepmom and I really meant to say my stepmom or step dad abused my mom, and I didn't catch it before the show aired, so it went live like that. And recently I was talking about money. I was talking about if you have a goal to go on vacation to Europe and you could cut back by not eating out three times a week, and I meant to say, you know, if I...

...if I cut it back from three times to one time, I could save a hundred dollars per week, which would be four dollars a month if each meal were approximately fifty and of course I meant it was. Would be me and my husband. And I know I've flubbed up the math, but at the end of the day I don't think anyone really expects me to be perfect, so I just kind of laugh at off and chalk it up to being, you know, a beginner at this. We all are Benner at something until we're experienced at it right. So, as we wrap up today, I want to say most of all, a huge thank you to my listeners for your support over the last year. Every review left on Amazon is appreciated. Every time you share an episode, share my post on social media, every kind message and email I have received has just it's meant so much to me. I told my husband at the beginning, if I affect one woman's...

...life, I will feel so good about that and to know I have affected many women's lives it's it's just something that gives me the feels. So for two thousand and twenty two, my second year of Podcasting, I just plan to keep bringing interesting content. So if you could just continue to support, to show by your reviews social media, if you shop on Amazon and use my links. If you want to use the buy me a coffee program I will put that link in the show notes today. But let's engage more in two thousand and twenty two. I have the facebook group and the instagram account and I am doing a love challenge for the month of February with a couple of friends. We have a little group chat going on and we are just going to share and journal something we love each day. When I brought this to my little group of friends, I said, you know, one night we were at a neighbor's house having Taco Tuesday and I don't remember what it...

...was now, but some dish I brought I mean just to have them be so appreciative and give me a compliment on something that I brought over there to share with them and have them enjoy it just with I just loved it. And so for January we did a month of gratefulness and for February I just want to do a month of love. I want to make sure I'm paying attention to all the just little everyday things that we love, and so if you'd like to join us, reach out to me be a DM on either instagram or facebook. I'll put the link in the show notes and you can always reach out to me at Terry to ours, I at Terry Callum'Scom and I want to leave you with a quote by Tony Robbins. Today he says happiness is found in the absence of expectation and continuous focus on appreciation. So thanks for listening. I truly appreciate your being here with me today. Thank...

...you so much for joining me. I hope you enjoyed today's conversation as much as I did. If you'd like to continue the conversation, come on over and join our private facebook group what women want today, and love to hang out with you some more there. Any resources mentioned in today's episode will be in the show notes. You can find me on facebook and Instagram at what women want to date podcast, or visit my website at what women want to daycom please remember to subscribe, download and share. Leave me a review. It helps other amazing women find the show and become a member of our community. One last thing for you today. You are not alone. You are worthy of love and a fulfilled life. Now it's time to go after it.

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